Description
Imisi store is an online shop. They launched in 2023 and their intention is to give value, luxury, and quality in return for any purchase made through their online platform.
We were opportuned to collaborate with Imisi on a Creative and transformative project. We were able to craft a unique brand identity that resonated with Imisi's mission & values.
After conducting thorough research to understand user specifications, we created a stylistic & visually appealing e-commerce website with high-quality design.
Project Requirement
- Logo design.
- Defined Typography & Color pallete.
- Responsive Webdesign.
- Visually appealing & user-friendly UI/UX design.
- Short checkout process.
- Secured payment gateway.
- Search filters.
- Customizable theme.
- Website banners design
- Visual Identity design.
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Client:Imisi Store
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Start:Jan 18, 2024
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Ending:Apr 18, 2024
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Website:www.imisistore.de
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Project Result
NAMING : Imisi Store is an Online Shopping Store that sells a variety of items. The name Imisi was inspired by the founder’s first daughter’s name.
LOGO : The Imisi Store logo is a combination mark. The vertical strokes of the Logo Icon depict the letter I in 3 places ( this represents the first letter of the founder’s children’s name) The 3rd stroke in between matches in color with the background it has been placed upon. This represents brand integrity as any item ordered from the online store matches what would be delivered. The white color in the logo depicts brand transparency, the gold color represents quality and luxury.
The marks on Imisi dictates the tone in which the word should be pronounced. It also represents the Yoruba culture from the south-western part of Nigeria in West Africa.
WEBSITE CONTENT DESIGN : After conducting thorough research on user needs, we created an online experience that is highly interactive. The site was designed with simplicity in mind to ensure easy navigation. Links and dropdown menus gave easy access to navigating the website.
VISUAL IDENTITY DESIGN : We constantly collaborated with the Imisi team to bring every design idea to life. The brief was carefully studied, and thorough research was conducted before the design phase.